Brian Clifton's Advanced Web Metrics with Google Analytics PDF

By Brian Clifton

ISBN-10: 0470253126

ISBN-13: 9780470253120

Are you getting the main from your site? Google insider and net metrics professional Brian Clifton unearths the data you want to get a real photo of your site's effect and remain aggressive utilizing Google Analytics (GA) and the most recent net metrics methodologies. Which advertising campaigns paintings top? How do you quantify their luck? What symptoms if you music? jam-packed with suggestions and insider secrets and techniques no longer documented somewhere else, this ebook has the professional counsel you must increase your model and elevate your site's ROI.

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Extra info for Advanced Web Metrics with Google Analytics

Example text

It’s an easy to view snapshot of which links are working for you. 9. Map overlay reports Similar to site overlay, map overlay is a graphical way of presenting data that reflects where visitors are connecting from around the world when viewing your website. Based on IP address location databases, they show your key metrics overlaid on top of a world, regional, or country map. This provides a clear representation of which parts of the world visitors are connecting from, down to city level. Geo-IP information has improved dramatically in recent years—mainly due to improvements in online credit card fraud detection.

6. Third-party ad tracking redirects: Weighing in the factors Using third-party ad tracking systems—such as Atlas Search, Blue Streak, DoubleClick, Efficient Frontier, and SEM Director, for example—to track clickthroughs to your website means your visitors are passed through redirection URLs. This results in the initial click being registered by your ad company, which then automatically redirects the visitor to your actual landing page. The purpose of this two-step hop is to allow the ad tracking network to collect visitor statistics independently of your organization, typically for billing purposes.

Understanding the differences between Urchin and Google Analytics will help you make an informed decision when you are considering data collection tools. qxd 2/20/08 12:44 AM Page 36 Key Features and Capabilities of Google Analytics This is not an exhaustive list, but it highlights some key features you can find in Google Analytics: 1. Multiple language interfaces and support Google Analytics can display reports in 25 languages, though this number is continually growing. Languages include Czech, Chinese, Danish, Dutch, English (US), English (UK), Filipino, Finnish, French, German, Hungarian, Italian, Indonesian, Japanese, Korean, Malaysian, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Russian, Spanish, Swedish, Taiwanese, and Turkish.

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Advanced Web Metrics with Google Analytics by Brian Clifton

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